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BCG MATRIX - Strategic Management for MBAs Chapter 12


Star | Cash cows | Problem Children | Dogs


Chapter 12, The Product Market Portfolio uses the product market portfolio technique developed by the Boston Consulting Group to add dynamism to the static product market matrix of Chapter 11.

I shows how to draw the famous matrix and use the positions of Problem Children, Stars, Cash Cows and Dogs to ascertain the strategic positions of any firm's products.

Needs supplemented by the book.


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